The Women's Super League has signed an exclusive four-year US rights deal with CBS Sports, covering 183 matches per season across Paramount+, CBS Sports Network and the Golazo FAST channel. The agreement represents a four-fold increase on WSL's previous short-term ESPN deals and positions Paramount+ — which also holds NWSL and UEFA Women's Champions League rights — as the dominant platform for women's football in the US ahead of the 2027 and 2031 Women's World Cups.
“We are excited to welcome CBS Sports back to the Barclays WSL. Their breadth of women’s football rights demonstrates their commitment to the game, as does their delivery of content alongside live matches. And with the likes of former Arsenal player Jen Beattie already on their talent roster, we know our league’s storytelling is in good hands.”
— Zarah Al-Kudcy, Chief Revenue Officer, WSL Football
🔗 https://www.nytimes.com/athletic/7315127/2026/05/28/wsl-us-deal-cbs-paramount/
JWS, the women's sports media and events company founded by Haley Rosen, has raised a new seven-figure round with Bolt Ventures returning as lead alongside Starry Eyed Tomorrow, Revolution's Rise of the Rest Seed Fund, Blue Pool Capital and OVO Fund, all repeat backers. Capital will go toward content infrastructure, athlete-led programming and a growing live events business that now includes an annual NWSL championship party and fan activations. JWS is an official media partner of both the NWSL and WNBA.
Brand experience agency Salt XC has announced an exclusive strategic partnership with FAST Studios' The Women's Sports Network (WSN), a 24/7 women's sports media platform, to help brands activate across media, social and live experiences. Salt XC has also made a strategic investment in FAST as part of the deal. The partnership is aimed at bridging the gap between brands' growing interest in women's sport and their ability to execute meaningful, integrated campaigns beyond basic media buys.
“Brands are ready to invest in women’s sports, but they need the right strategy and activation model to show up with credibility. Our partnership with FAST gives brands a clearer path into the space, connecting media access with deeper fan engagement, cultural relevance, and measurable brand value.”
— Jeff Rogers, CEO, Salt XC
Period care brand Here We Flo, an official partner of Chelsea FC Women, has teamed up with Chelsea Foundation on a six-week retail promotion running across 375 Tesco stores in the UK, with 10% of sales from Here We Flo's core range donated to the Foundation. The campaign directly targets the stat that periods are the single biggest barrier to girls' participation in sport at ages 11-15, and marks the first time a women's club partner has used a major supermarket network to fund girls' grassroots football at this scale.
“Here We Flo exists to create a world where people are crazy confident in their messiest moments. We are proud to be partnering with Chelsea FC Women, Tesco and Chelsea Foundation [...] This initiative brings together sport, retail, and period care in a way that genuinely moves the needle for young girls across the country.”
— Susan Allen Augustin, Co-Founder, Here We Flo
🔗 https://www.chelseafc.com/en/news/article/here-we-flo-joins-forces-with-chelsea-foundation
Royal London, Founding Partner of the British & Irish Lions Women's team, has opened applications for its third annual Championing Women and Girls' Grassroots Rugby Award. Four clubs, one from each of England, Ireland, Scotland and Wales, will each receive a £10,000 grant to invest in their women and girls' programmes.
“Royal London is dedicated to levelling the playing field for women’s rugby. We want to unlock the potential of women and girls, empowering them to lead, succeed, and thrive both on and off the field. The rise of women’s sport is great to see, and we want to support more women and girls to take part in grassroots rugby to have opportunities to play across the UK and Ireland.”
— Susie Logan, Group Chief Marketing Officer, Royal London
🔗 https://www.dailyrecord.co.uk/sport/rugby/rugby-clubs-invited-apply-40000-37236941.amp
The University of Worcester and University of Gloucestershire have jointly launched WISH (Women's Injury and Science Hub), described as the first research centre of its kind focused exclusively on injuries and rehabilitation in female sport. Initial studies will focus on joint laxity, a condition more prevalent in women, alongside coach education around injury risk management for young girls.
“We are excited to be formalising this research group with the University of Worcester as we have been researching injury risk in women's sport for a number of years. As women's sport continues to grow, there is a mis-match between the support for women's sport and demands of professionalism.”
— Mark De Ste Croix, Professor of Paediatric Sport and Exercise, University of Gloucestershire
🔗 https://www.bbc.co.uk/news/articles/cnvp95v3v6no
